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Publishing your work: Navigating the Self-Publishing Process for Your Story

  • Aaron Coale
  • Jun 14, 2023
  • 3 min read

In the modern era, self-publishing has emerged as a powerful avenue for authors to share their stories directly with readers. It offers creative freedom, control, and the potential for success. If you're considering self-publishing your story, this article will guide you through the essential steps and empower you to navigate the self-publishing process with confidence.


Refine Your Manuscript:

Before diving into the self-publishing journey, ensure your manuscript is in its best possible shape. Engage in thorough self-editing or consider hiring a professional editor to refine your story. Polish the prose, address any structural issues, and ensure the manuscript is free from errors. You can look at my previous posts to see some tips on these steps.


Cover Design and Formatting:

A captivating book cover is vital to attract potential readers. Invest in a professional cover design that conveys the essence of your story and aligns with the genre. You can expect to spend anywhere between $200-$1200. Do your research. Expensive doesn’t always mean better. Facebook groups are a great place to start.

Additionally, formatting your manuscript for digital and print formats is essential. Research industry standards or seek assistance from professionals to ensure your book looks polished and visually appealing. While I format my own manuscripts, many authors hire professionals to do theirs. Formatting for Kindle differs from formatting for paperback and hardcover prints. You must consider guttering and page sizes to do it correctly.


ISBN and Copyright:

Obtaining an International Standard Book Number (ISBN) is crucial for self-published books. An ISBN uniquely identifies your book and facilitates its distribution. Research the requirements and guidelines specific to your country. Bowker is the ONLY place to obtain an ISBN in the United States unless you go through Amazon exclusively, which they can assign you an ISBN. Additionally, consider copyrighting your work to protect your intellectual property rights. Consider that every format of your book needs its own unique ISBN. For instance, if you have a Kindle Book, it will require a different ISBN than your Paperback. Also, for hard copies, keep in mind that you might need barcodes.


Choose Publishing Platforms:

Numerous self-publishing platforms offer a range of services to authors. Research popular platforms such as Amazon Kindle Direct Publishing (KDP), Barnes and Noble, Ingram Spark, or Draft2Digital. Evaluate their features, royalties, and distribution options to determine the best fit for your needs. Select a platform that aligns with your goals and target audience. I use Amazon Kindle Direct, which requires you to make your book available on Amazon exclusively.


Manuscript Conversion:

Prepare your manuscript for digital publication by converting it into an e-book format compatible with various devices. Many self-publishing platforms provide guidelines and tools to help with the conversion process. Pay attention to formatting, including headers, footers, and chapter breaks, to ensure a smooth reading experience. For most formatting, styles can be used in Word. Amazon’s conversion has also improved greatly over the years, so don’t hesitate to export a pdf file straight from Word.


Pricing and Royalties:

Setting the right price for your book requires careful consideration. Research similar titles in your genre to gauge market trends and competitive pricing. Remember to account for factors such as book-length, production costs, and your author brand. Understand the royalty structures offered by your chosen platform and determine the pricing strategy that aligns with your goals.


Print-on-Demand (POD) Services:

While digital publishing is popular, offering a print version of your book can expand your reach and cater to readers who prefer physical copies. Explore print-on-demand (POD) services like Amazon's CreateSpace or IngramSpark. These services eliminate the need for upfront printing costs and allow readers to order physical copies as needed.

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